B2B Marketing Survey 2011
B2B Content Marketing Survey 2011 “Content Marketing is growing rapidly” a recent survey by B2B Technology Marketing Community found. In a survey of 500 B2B marketing professionals, over 71% are doing more in this area than they were a year ago, with an average 20% of the marketing budget being spent in this area. The key drivers are to increase awareness, engagements and to drive more leads. Key challenges for most are around producing truly engaging content. Download to read the full report.